by Gerry Rubendall | Jun 20, 2012 | Blog, Marketing, Neuromarketing
Your marketing strategy should be based around removing a “pain” for your clientele. But you have to make sure the pain you solve is real one and solving this pain doesn’t conflict with your customer’s somatic markers (hard wiring in the brain that influences buying... 
by Gerry Rubendall | Sep 6, 2011 | Blog, General, Marketing
When I teach my class on exhibiting at a show the lights come on in people’s eyes at different points in the presentation as they think of new ideas. But one concept seems to make all the student’s eyes tell me, “I never thought of that” in unison,...