by Gerry Rubendall | Jun 20, 2012 | Blog, Marketing, Neuromarketing
Your marketing strategy should be based around removing a “pain” for your clientele. But you have to make sure the pain you solve is real one and solving this pain doesn’t conflict with your customer’s somatic markers (hard wiring in the brain that influences buying... 
by Gerry Rubendall | Aug 14, 2011 | Blog, Marketing, Neuromarketing
It’s only fitting my first topical blog post relate to the study that interested me in Neuromarketing. It illustrated the major disconnect between what a person believes they are thinking & what their brain is really doing. In November 2010 the US Department of...