Teresa Nelson has an established company in the Fort Worth area. As an offshoot to her company Teresa speaks to various groups on business and inspirational topics. Teresa decided to ramp up the speaking side of her business by developing new branding to focus on speaking and consulting, promoting this separately from her existing business.
Gonzo Strategies performed a branding strategy to determine the key focus and unique position of Teresa’s new venture. The bulk of her talks come from a place of courage and overcoming personal traumas. The key element she kept focusing on was a lion so we wanted to make sure that was a key element in her new brand.