Logo Design & Branding: Strategic Online Solutions
Strategic Online Solutions is the evolution of Paula Hill Virtual Assistant, a small business in Fort Worth, TX. Paula started her business as a virtual assistant (VA), focusing on marketing support for her clients. Over the years her role evolved into one of a social media strategist and online marketing adviser. Paula decided to re-brand and rename her company to reflect the more specialized skills and services she was providing her clients.
Gonzo Strategies began by consulting with her to define her unique benefits. This helped us to come up with a new name so we could begin the process of re-branding. After creating her logo concept we created her tagline and set to work on completing her re-brand with new marketing materials; including letterhead and fold-over business cards.
Gonzo Strategies also crafted new messaging and a new bio for Paula. Finally, we crafted a teaser to send out to her new clients so they would know a change was coming. This helped us to generate interest in the direction her business was taking.