Lynn Busch is a professional counselor focusing primarily on relationship counseling. While she had a relatively successful practice, she had never developed a solid branding strategy. She had multiple identities, but they weren’t cohesive. Gonzo Strategies worked with her to develop a complete branding strategy and identity package, solidifying her message and her image.
Building on her existing tagline of “Live Your Happily Ever After Now” Gonzo Strategies created all the pieces necessary to achieve her goal. First Gonzo Strategies created logo strategy for Lynn. Then we completed the package by designing business cards, letterhead, electronic stationery, mailing labels, note cards, fold-over business cards, and appointment cards.
We rounded out her branding strategy by developing her core marketing message, writing her website content, designing a brochure to target her core audience, and syncing all of her online directory listings so the marketing messages were all consistent.
Note: Lynn tells us the work we did for her has her appointment books filled. That’s what we like to hear!