Logo Design & Branding: Courtney Henderson

Courtney Henderson is a life coach in Missouri. The key focus of her coaching style relates to “cleaning out your life’s closet.” She does this by helping people to organize their lives and get rid of things they don’t need – both on the physical and emotional level. She also focuses on going into parts of her client’s lives other coaches won’t touch. When these things are brought to light they aren’t nearly as scary as when you keep them hidden and refuse to examine them.

Gonzo Strategies worked with Courtney to develop a branding strategy and identity package. Vertigo Graphic performed the initial logo concept. Then Gonzo Strategies fleshed out the design and created her companion marketing materials and tagline.