by Gerry Rubendall | Jun 20, 2012 | Blog, Marketing, Neuromarketing
Your marketing strategy should be based around removing a “pain” for your clientele. But you have to make sure the pain you solve is real one and solving this pain doesn’t conflict with your customer’s somatic markers (hard wiring in the brain that influences buying... 
by Gerry Rubendall | Aug 25, 2011 | Blog, Marketing, Neuromarketing
This picture was part of a hanger attached to my front door today. Before it went to the recycle bin I thought I would use it point out some neuromarketing you might not know about. Notice the part that says, “Just in time for back-to-school shopping.” We see these... 
by Gerry Rubendall | Aug 15, 2011 | Blog, Branding, Neuromarketing
When it comes to branding your business your first thought is probably about your logo, your business cards, and the visual elements you use to identity your business. While our sense of sight is important and visual images are memorable – there is more to your brand... 
by Gerry Rubendall | Aug 14, 2011 | Blog, Marketing, Neuromarketing
I started Gonzo Strategies with the idea that everything I do for my clients would be done with neuromarketing in mind. This was a new concept for Fort Worth so I often had to answer the question, “What is neuromarketing?” Before I tell you what... by Gerry Rubendall | Aug 14, 2011 | Blog, Marketing, Neuromarketing
Last time I told you a light-hearted story about how mirror neurons and the Magic Mirror Principle led to a simple case of buyer’s remorse. As a marketer I cautioned you to be careful when you use the mirror to reach your audience, and told you how the mirror can be... 
by Gerry Rubendall | Aug 14, 2011 | Blog, Marketing, Neuromarketing
In the world of neuromarketing, we talk about mirror neurons and something I call “The Magic Mirror Principle”. When this principle is used, it tells us we can be the type of person shown or discussed in the marketing piece, if only we’ll buy this product or use this...