by Gerry Rubendall | Aug 25, 2011 | Blog, Marketing, Neuromarketing
This picture was part of a hanger attached to my front door today. Before it went to the recycle bin I thought I would use it point out some neuromarketing you might not know about. Notice the part that says, “Just in time for back-to-school shopping.” We see these...
by Gerry Rubendall | Aug 14, 2011 | Blog, Marketing, Neuromarketing
I started Gonzo Strategies with the idea that everything I do for my clients would be done with neuromarketing in mind. This was a new concept for Fort Worth so I often had to answer the question, “What is neuromarketing?” Before I tell you what...
by Gerry Rubendall | Aug 14, 2011 | Blog, Branding, Marketing
It’s happened to all of us. We hear a song we like, but we don’t know who sings it so we don’t know how to find it and buy it. One pop artist has a clever way of making sure you know who sings her songs and you remember who the artist is every time you hear it. Love...
by Gerry Rubendall | Aug 14, 2011 | Blog, Marketing, Neuromarketing
Last time I told you a light-hearted story about how mirror neurons and the Magic Mirror Principle led to a simple case of buyer’s remorse. As a marketer I cautioned you to be careful when you use the mirror to reach your audience, and told you how the mirror can be...
by Gerry Rubendall | Aug 14, 2011 | Blog, Marketing, Neuromarketing
In the world of neuromarketing, we talk about mirror neurons and something I call “The Magic Mirror Principle”. When this principle is used, it tells us we can be the type of person shown or discussed in the marketing piece, if only we’ll buy this product or use this...
by Gerry Rubendall | Aug 14, 2011 | Blog, Marketing, Neuromarketing
It’s only fitting my first topical blog post relate to the study that interested me in Neuromarketing. It illustrated the major disconnect between what a person believes they are thinking & what their brain is really doing. In November 2010 the US Department of...
