by Gerry Rubendall | Jun 20, 2012 | Blog, Marketing, Neuromarketing
Your marketing strategy should be based around removing a “pain” for your clientele. But you have to make sure the pain you solve is real one and solving this pain doesn’t conflict with your customer’s somatic markers (hard wiring in the brain that influences buying... 
by Gerry Rubendall | Oct 19, 2011 | Blog, Branding, Marketing
Ages ago when I was teaching a class on marketing for small businesses and start-ups one of the students asked a question that still makes me chuckle. He said, “Can’t you just tell me what works and I’ll do that.” If I had the universal answer to that question I... 
by Gerry Rubendall | Oct 17, 2011 | Blog, Branding, Marketing
As someone who eats, sleeps, and breathes marketing; there’s a common tactic I see that just makes me cringe. I don’t cringe because it’s offensive or tasteless. I cringe because I know the business using it is on a dangerous path. The tactic... by Gerry Rubendall | Oct 9, 2011 | Blog, Marketing
It’s no secret to anyone who knows me that I’m a total marketing geek. (I’m also a Star Trek freak and a Dr. Who nerd, but that’s another story.) Luckily I’m not the only Fort Worth marketing geek. This month I’m teaming up with some of my favorite co-geeks and our... 
by Gerry Rubendall | Sep 13, 2011 | Blog, Exhibiting, Marketing
People who attend an expo or tradeshow don’t usually plan to buy at the show. You probably won’t leave the show with a fistful of cash, but exhibiting at a show gives you a unique opportunity to connect with your target audience because they’ve made a special... 
by Gerry Rubendall | Sep 6, 2011 | Blog, General, Marketing
When I teach my class on exhibiting at a show the lights come on in people’s eyes at different points in the presentation as they think of new ideas. But one concept seems to make all the student’s eyes tell me, “I never thought of that” in unison,...