by Gerry Rubendall | Dec 9, 2011 | Blog, Branding
Last time I talked about the different types of electronic artwork and the differences between pixels and vectors. Since I spent most of my last post discussing the importance of vectors I thought it fair to give pixels equal time. When it comes to using images and... by Gerry Rubendall | Nov 17, 2011 | Blog, Branding
“When it comes to branding, Vectors make the world go ‘round” Recently I was working on setting up a promotional product for one of my clients that needed to include logos and branding from a variety of businesses in the Fort Worth area. When I asked for vector art,... 
by Gerry Rubendall | Oct 19, 2011 | Blog, Branding, Marketing
Ages ago when I was teaching a class on marketing for small businesses and start-ups one of the students asked a question that still makes me chuckle. He said, “Can’t you just tell me what works and I’ll do that.” If I had the universal answer to that question I... 
by Gerry Rubendall | Oct 17, 2011 | Blog, Branding, Marketing
As someone who eats, sleeps, and breathes marketing; there’s a common tactic I see that just makes me cringe. I don’t cringe because it’s offensive or tasteless. I cringe because I know the business using it is on a dangerous path. The tactic... 
by Gerry Rubendall | Aug 15, 2011 | Blog, Branding, Neuromarketing
When it comes to branding your business your first thought is probably about your logo, your business cards, and the visual elements you use to identity your business. While our sense of sight is important and visual images are memorable – there is more to your brand... by Gerry Rubendall | Aug 14, 2011 | Blog, Branding, Marketing
It’s happened to all of us. We hear a song we like, but we don’t know who sings it so we don’t know how to find it and buy it. One pop artist has a clever way of making sure you know who sings her songs and you remember who the artist is every time you hear it. Love...