Branding Essentials: Understanding Pixels

Last time I talked about the different types of electronic artwork and the differences between pixels and vectors. Since I spent most of my last post discussing the importance of vectors I thought it fair to give pixels equal time. When it comes to using images and...

Going Gaga for her Strategic Branding

It’s happened to all of us. We hear a song we like, but we don’t know who sings it so we don’t know how to find it and buy it. One pop artist has a clever way of making sure you know who sings her songs and you remember who the artist is every time you hear it. Love...

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