by Gerry Rubendall | Aug 14, 2011 | Blog, Marketing, Neuromarketing
Last time I told you a light-hearted story about how mirror neurons and the Magic Mirror Principle led to a simple case of buyer’s remorse. As a marketer I cautioned you to be careful when you use the mirror to reach your audience, and told you how the mirror can be...
by Gerry Rubendall | Aug 14, 2011 | Blog, Marketing, Neuromarketing
In the world of neuromarketing, we talk about mirror neurons and something I call “The Magic Mirror Principle”. When this principle is used, it tells us we can be the type of person shown or discussed in the marketing piece, if only we’ll buy this product or use this...
by Gerry Rubendall | Aug 14, 2011 | Blog, Marketing, Neuromarketing
It’s only fitting my first topical blog post relate to the study that interested me in Neuromarketing. It illustrated the major disconnect between what a person believes they are thinking & what their brain is really doing. In November 2010 the US Department of...
