by Gerry Rubendall | Sep 13, 2011 | Blog, Exhibiting, Marketing
People who attend an expo or tradeshow don’t usually plan to buy at the show. You probably won’t leave the show with a fistful of cash, but exhibiting at a show gives you a unique opportunity to connect with your target audience because they’ve made a special...
by Gerry Rubendall | Sep 6, 2011 | Blog, General, Marketing
When I teach my class on exhibiting at a show the lights come on in people’s eyes at different points in the presentation as they think of new ideas. But one concept seems to make all the student’s eyes tell me, “I never thought of that” in unison,...
by Gerry Rubendall | Aug 25, 2011 | Blog, Marketing, Neuromarketing
This picture was part of a hanger attached to my front door today. Before it went to the recycle bin I thought I would use it point out some neuromarketing you might not know about. Notice the part that says, “Just in time for back-to-school shopping.” We see these...
by Gerry Rubendall | Aug 15, 2011 | Blog, Branding, Neuromarketing
When it comes to branding your business your first thought is probably about your logo, your business cards, and the visual elements you use to identity your business. While our sense of sight is important and visual images are memorable – there is more to your brand...
by Gerry Rubendall | Aug 14, 2011 | Blog, Marketing, Neuromarketing
I started Gonzo Strategies with the idea that everything I do for my clients would be done with neuromarketing in mind. This was a new concept for Fort Worth so I often had to answer the question, “What is neuromarketing?” Before I tell you what...
by Gerry Rubendall | Aug 14, 2011 | Blog, Branding, Marketing
It’s happened to all of us. We hear a song we like, but we don’t know who sings it so we don’t know how to find it and buy it. One pop artist has a clever way of making sure you know who sings her songs and you remember who the artist is every time you hear it. Love...
