Give It Away to Get It Back

Give It Away to Get It Back

Since I started Gonzo Strategies, several people have given me copies of a book called “Gonzo Marketing.” The book itself isn’t great, but it has a theme I can totally get behind. It talks about “giving it away and having it all come back to you”. To the traditional...
Keep It In Your Name – Or Risk Losing It

Keep It In Your Name – Or Risk Losing It

Every website has two requirements in common – a domain name (address) and hosting (where the site’s files are stored.) I’m a big believer you need to keep those two things in your own name. Why? The person who controls them (especially the domain) is the person...
Business Owners Beware:  Ransomeware Scam

Business Owners Beware: Ransomeware Scam

Getting a lot of website traffic is generally a good thing, but along with potential buyers, the bad guys are looking for you. If you have a website you’re probably used to getting spam through your contact forms – annoying, but generally harmless. However, recently...
Just Be Creative – I Trust You

Just Be Creative – I Trust You

The title of this post is a phrase that usually leads to disaster for everyone involved. Every design or creative project I work on starts with a strategy meeting with the client. I interview the client about what they like and don’t like. I gather information to...

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