by Gerry Rubendall | Jul 26, 2014 | Blog, General
The title of this post is a phrase that usually leads to disaster for everyone involved. Every design or creative project I work on starts with a strategy meeting with the client. I interview the client about what they like and don’t like. I gather information to... 
by Gerry Rubendall | Feb 6, 2013 | Blog, General
I’d like to tell you, and warn you, about a little marketing scheme (scam) that was attempted on a couple of my clients. While I had to admire the company’s nerve – in the same way I admire the Kardashians (i.e. I’d never do anything even close... 
by Gerry Rubendall | Jun 20, 2012 | Blog, Marketing, Neuromarketing
Your marketing strategy should be based around removing a “pain” for your clientele. But you have to make sure the pain you solve is real one and solving this pain doesn’t conflict with your customer’s somatic markers (hard wiring in the brain that influences buying... by Gerry Rubendall | Dec 9, 2011 | Blog, Branding
Last time I talked about the different types of electronic artwork and the differences between pixels and vectors. Since I spent most of my last post discussing the importance of vectors I thought it fair to give pixels equal time. When it comes to using images and... by Gerry Rubendall | Nov 17, 2011 | Blog, Branding
“When it comes to branding, Vectors make the world go ‘round” Recently I was working on setting up a promotional product for one of my clients that needed to include logos and branding from a variety of businesses in the Fort Worth area. When I asked for vector art,... 
by Gerry Rubendall | Oct 19, 2011 | Blog, Branding, Marketing
Ages ago when I was teaching a class on marketing for small businesses and start-ups one of the students asked a question that still makes me chuckle. He said, “Can’t you just tell me what works and I’ll do that.” If I had the universal answer to that question I... 