by Gonzo | Feb 14, 2023 | Blog, General
To save money, some small businesses use DIY methods to create their marketing materials. They’ll set-up their business cards, brochures, etc. in Publisher and then send them to an online printer to be produced. But when the product comes back they get a shock because...
by Gonzo | Feb 9, 2023 | Blog, General
Since I started Gonzo Strategies, several people have given me copies of a book called “Gonzo Marketing.” The book itself isn’t great, but it has a theme I can totally get behind. It talks about “giving it away and having it all come back to you”. To the traditional...
by Gonzo | Feb 6, 2023 | Blog, General
Every website has two requirements in common – a domain name (address) and hosting (where the site’s files are stored.) I’m a big believer you need to keep those two things in your own name. Why? The person who controls them (especially the domain) is the person...
by Gonzo | Oct 12, 2021 | Blog, General
Getting a lot of website traffic is generally a good thing, but along with potential buyers, the bad guys are looking for you. If you have a website you’re probably used to getting spam through your contact forms – annoying, but generally harmless. However, recently...
by Gerry Rubendall | Jul 26, 2014 | Blog, General
The title of this post is a phrase that usually leads to disaster for everyone involved. Every design or creative project I work on starts with a strategy meeting with the client. I interview the client about what they like and don’t like. I gather information to...
by Gerry Rubendall | Feb 6, 2013 | Blog, General
I’d like to tell you, and warn you, about a little marketing scheme (scam) that was attempted on a couple of my clients. While I had to admire the company’s nerve – in the same way I admire the Kardashians (i.e. I’d never do anything even close...
