Your Branding Is More Than Your Logo

small-business-branding-fort-worthWhen it comes to branding and designing your logo, you need to consider who and where your audience is. For instance, while Colorado Springs and Denver are often grouped together as Colorado cities; branding in Colorado Springs is different than branding in Denver because the audience is so different. Contrary to what you may think, your branding goes beyond your logo. It influences everything you say and do. Your branding sets you apart from your competition and gives your audience a reason to buy from you instead of them.

One of the keys to branding your business is to keep things consistent and cohesive. All of the pieces need to play well together and every piece of marketing needs to reinforce your branding message. Ideally you want to have a “smashable brand.” This means if any of your marketing pieces is pulled out on its own it will be obvious to your audience the piece belongs to you.

When we develop your company’s branding, Gonzo Strategies takes a neuromarketing approach as well coming at things from a sensory branding angle. What this means for you is that your brand becomes something to be experienced rather than simply being seen, making your company more memorable and easily distinguished from your competitors. We incorporate all of this into your:

  • Core messaging and company taglines
  • Website content
  • Social media biographies
  • Networking speeches
  • Marketing campaigns
  • Collateral marketing materials
  • And more

  • If you’re looking at a completely defined identity and brand, these branding elements can also be included in your business identity package.

    Gonzo is a “branding whisperer”. He has the rare talent of seeing a company’s true essence and distilling their uniqueness into messaging that clearly communicates value to potential customers. There are plenty of graphic designers that can throw together a logo, but very few that will truly listen to you - then see your full potential and what makes you remarkable.

    I would highly recommend Gonzo Strategies for any kind of promotional or creative ad work. He takes the time to get to know you and your product or service and does research on his own to bring you new and fresh ideas in whatever field you may be in. Gerry has a wide range of experience in his back ground and has been a blessing to me and my business.

    Gerry Rubendall with Gonzo Strategies has the most creative mind I know. I have told him the idea for my last two book covers and he has perfectly captured my ideas. I would recommend him for any of your graphic work and just for creative advice on whatever project you are working on.

    Gerry/Gonzo Strategies designed a web site for my new business that exceeded my wildest expectations. From our initial meeting where I tried to explain my business and philosophy, he listened to what I said and designed my site to fit my business. I received calls from the very first day that the site went live. I consider that a smashing success...

    I could not be more pleased with my experience with Gonzo Strategies! Gerry was professional, efficient (fast), effective (knew how to put my wants into words), and above all, patient. He developed all my marketing materials, created an impressive and appropriate logo for my counseling business, and found the word to say what I couldn’t. I would recommend Gerry in a heartbeat.

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