Your Branding Is More Than Your Logo
When it comes to branding and designing your logo, you need to consider who and where your audience is. For instance, while Colorado Springs and Denver are often grouped together as Colorado cities; branding in Colorado Springs is different than branding in Denver because the audience is so different. Contrary to what you may think, your branding goes beyond your logo. It influences everything you say and do. Your branding sets you apart from your competition and gives your audience a reason to buy from you instead of them.
One of the keys to branding your business is to keep things consistent and cohesive. All of the pieces need to play well together and every piece of marketing needs to reinforce your branding message. Ideally you want to have a “smashable brand.” This means if any of your marketing pieces is pulled out on its own it will be obvious to your audience the piece belongs to you.
When we develop your company’s branding, Gonzo Strategies takes a neuromarketing approach as well coming at things from a sensory branding angle. What this means for you is that your brand becomes something to be experienced rather than simply being seen, making your company more memorable and easily distinguished from your competitors. We incorporate all of this into your:
- Core messaging and company taglines
- Website content
- Social media biographies
- Networking speeches
If you’re looking at a completely defined identity and brand, these branding elements can also be included in your business identity package.