The Gonzo Blog

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Welcome to Notes from Beyond the Boxes.

The bulk of this blog is about marketing and branding; more specifically Gonzo-style marketing and branding.  So if you’re looking for a blog on Icelandic poets from the 17th century you’ll have to look somewhere else. Similarly, if you’re looking for a stuffy agency using the latest “corp-speak” buzzwords you should hit your back button now.  However, if you’re looking for marketing info you’ll find useful and fun to read, ways to trim your costs without sacrificing quality, and info to help you brand your business without breaking your bank account – stick around.

Give It Away to Get It Back

Give It Away to Get It Back

Since I started Gonzo Strategies, several people have given me copies of a book called “Gonzo Marketing.” The book itself isn’t great, but it has a theme I can totally get behind. It talks about “giving it away and having it all come back to you”. To the traditional...

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Keep It In Your Name – Or Risk Losing It

Keep It In Your Name – Or Risk Losing It

Every website has two requirements in common - a domain name (address) and hosting (where the site’s files are stored.) I’m a big believer you need to keep those two things in your own name. Why? The person who controls them (especially the domain) is the person who...

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Business Owners Beware:  Ransomeware Scam

Business Owners Beware: Ransomeware Scam

Getting a lot of website traffic is generally a good thing, but along with potential buyers, the bad guys are looking for you. If you have a website you’re probably used to getting spam through your contact forms – annoying, but generally harmless. However, recently...

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Just Be Creative – I Trust You

Just Be Creative – I Trust You

The title of this post is a phrase that usually leads to disaster for everyone involved. Every design or creative project I work on starts with a strategy meeting with the client. I interview the client about what they like and don’t like. I gather information to...

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Branding Essentials: Understanding Pixels

Last time I talked about the different types of electronic artwork and the differences between pixels and vectors. Since I spent most of my last post discussing the importance of vectors I thought it fair to give pixels equal time. When it comes to using images and...

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