The Gonzo Blog


Welcome to Notes from Beyond the Boxes.

The bulk of this blog is about marketing and branding; more specifically Gonzo-style marketing and branding.  So if you’re looking for a blog on Icelandic poets from the 17th century you’ll have to look somewhere else. Similarly, if you’re looking for a stuffy agency using the latest “corp-speak” buzzwords you should hit your back button now.  However, if you’re looking for marketing info you’ll find useful and fun to read, ways to trim your costs without sacrificing quality, and info to help you brand your business without breaking your bank account – stick around.

Just Be Creative – I Trust You

Just Be Creative – I Trust You

The title of this post is a phrase that usually leads to disaster for everyone involved. Every design or creative project I work on starts with a strategy meeting with the client. I interview the client about what they like and don’t like. I gather information to...

Warning:  Website Owners Beware of this Scam

Warning: Website Owners Beware of this Scam

I'd like to tell you, and warn you, about a little marketing scheme (scam) that was attempted on a couple of my clients. While I had to admire the company's nerve - in the same way I admire the Kardashians (i.e. I'd never do anything even close to what you did, but...

Branding Essentials: Understanding Pixels

Last time I talked about the different types of electronic artwork and the differences between pixels and vectors. Since I spent most of my last post discussing the importance of vectors I thought it fair to give pixels equal time. When it comes to using images and...

One Day, Seven Sessions, Hundreds of Answers

It’s no secret to anyone who knows me that I’m a total marketing geek.  (I’m also a Star Trek freak and a Dr. Who nerd, but that’s another story.)  Luckily I’m not the only Fort Worth marketing geek.  This month I’m teaming up with some of my favorite co-geeks and our...

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